Looking forward to their big day out are (from left), Zak Wallace, 10, Jayden Wallace, 15, granny Diane Armitage and Aubree Wallace, 4.
Bus company Transdev is offering young people journeys across the north for £1 — as long as they take a grandparent.
The company said its Go with Granny offer aimed to bridge the generation gap by encouraging older people to use their concessionary travel passes while taking grandchildren with them.
Transdev, which is the parent company of the Harrogate Bus Company, operates routes in Lancashire, Yorkshire and Greater Manchester, giving families a chance to go on long day trips for just £1.
The offer is for one weekend only — on Saturday, August 13 and Sunday, August 14 — and applies to young people under 19.
The company said in a statement today that many people will struggle this summer to find the money to take their grandchildren on a day trip.
Transdev chief executive Alex Hornby said:
“We know everyone is trying to keep their spending down this summer, especially with energy bills due to rise again in October.
“At the same time, the school holidays often see grans — and grandads too — looking after the grandchildren while mum and dad are at work, and we don’t see why they should have to stay at home.
“By offering young people the chance to go with granny on the bus, we want to help bridge the generation gap and make sure everyone has the chance to enjoy an amazing two days filled with magical memories.”
A video featuring the deal can be found here.